Social Media

Do you want more from your social media marketing? Are you looking on in envy as your competitors increase their following on Facebook, Twitter or Google+?

Social media platforms, such as Facebook, Twitter, YouTube, Google+ and many more, have fast risen as the world’s most popular form of communication and interaction.

In terms of business opportunity, social media sites offer a ready-made database of potential customers for businesses to promote their products and services towards.

Social media sites are useful for companies as they provide a resource that gives a relatively intimate insight into consumption habits of specific individuals and groups. This supplies organisations with vital data, allowing them to refine and fine-tune marketing strategies making them far more appealing to the consumer audience.

Here at Write House we have grown accustomed to the vital role that social media plays in helping businesses to achieve their marketing goals. It is now rare to find any business that does not have a presence on a social media site and the honest reality is having a social media profile has become a necessity in order to attract consumer attention.

Some interesting facts about social media (correct as of 2013):

• Facebook alone has 1 billion registered users worldwide, 750 million of which are considered ‘active’
• Twitter generates 340 million ‘tweets’ per day
• 60% of Google+ users are male
• 61% of LinkedIn users use the site as their primary professional networking site
• 4 billion video views are generated on YouTube everyday

Social media continues to evolve at a rapid rate and such is the grip that social media platforms have that 40% of the world’s population now socialise more online than they do face-to-face.

The competition to attract the attention of consumers through social media grows ever more competitive and if your business does not yet have a social media presence, the question you should be asking is, why not?

In order to get more from your social media marketing efforts, your business needs to identify what social media platform best suits the image of your business. It could be that a presence is required on a number of social media platforms; however, it may be that your business can establish a significant prominence on a particular social media site, enough to attract considerable attention.