Copywriting

In the world of copywriting there is a common phrase that is circulated and that is ‘copy is king.’  

Why?

Copywriting is an art, required to captivate and compel audiences through the use of words. What is said and how it is said has the power to influence audiences in a number of ways.

Quality copy stirs the emotions, stimulates the senses and can even compel a reader to act on impulse, with the reader often totally unaware that the copy they've read has taken them on a journey that has affected the decision-making progress.

Well-written copy is subtle and provides enough to keep the reader hooked and intrigued enough to read on. Effective copy is content that does not deviate from the first rule of copywriting, which is to write first for the audience.

The most common mistake made when it comes to copywriting is a writer that writes from the writer’s point of view. Failure to adapt copy for the audience that the copy is intended to appeal to is a fundamental flaw.

Copy needs to relate to the reader(s) that it is targeting, if this is not the case, overcoming the first hurdle, which is holding audience attention, will not be achieved.

Another common misconception when it comes to copywriting is that copy needs to be stuffed with keywords in order to rank highly on search engines; however, this is not the case.

Whilst having keywords integrated into copy is important, in terms of being tracked by search engines, over-use can compromise quality resulting in copy that does not makes sense, is awkward to read and does not 

flow, making it a less than enjoyable read for any reader.

The most basic principle to keep in mind when writing copy is that quality counts over quantity. Whilst it’s fantastic to achieve a high ranking on search engines as a result of the quantity of keywords that have been embedded, what use is that ranking if consumers find the copy confusing and difficult to read? The answer is no use.

Copy that is presented in an unappealing and unattractive fashion will cause consumers to lose interest and navigate away, seeking their information elsewhere.

In an information age, consumers need their content to be digestible, captivating and compelling. Write House has established a formula that has been fine-tuned in order to provide a quality copywriting service, 

with the aim of attracting consumer attention.

Our clients benefit from our ability to listen and take stock of what they want their target audience to experience in terms of the copy displayed to them. Write House then takes that information, producing copy to suit the needs of the client, the consumer and the search engine.

That is why Write House makes no apologies for promoting our ability to ‘make words work.’