Write House Copywriting Service | My Copy’s Better than your Copy - Copywriters in Competition

Professional copywriter Daniel Waldron, founder of Write House Wolverhampton, blogs about the competition among copywriters.

In my regular perusing of copywriting service websites, in order to assess the competition of course, I was struck by some of the ‘shameless’ self-promotion tactics employed in order to win much coveted gigs.

Whilst I am under no illusion that competition for writing gigs is fierce, I think what disturbed me most was a heightened ‘win at all costs’ mentality that appears to have infiltrated the world of the freelance copywriter and copywriting service companies.

I enjoy some fabulous relationships with fellow professional copywriters, to the extent where I will often share work or recommend a writing gig that is not within my remit, but would suit a fellow copywriter.

Now I’m not sure if it is just me, but as a copywriter I have noticed a seismic shift in the number of ‘copywriters’ using underhand tactics in order to secure work. To a certain extent I can understand why this happens on projects of high monetary value, after all they are few and far between. However, projects of relatively low value appear to result in copywriters resorting to inexcusable tactics in order to oust the competition.

In one particular instance I came across a project whereby two ‘professional copywriters’ had engaged in online warfare, resorting to personal slander and abuse and completely neglecting all manner of professionalism and for what? A project worth £100 which, needless to say, the customer awarded to neither of the two so-called ‘professional copywriters’.

Whilst I was on a copywriting forum page, I read intently as a contributor described how they had once hacked the website of a copywriting competitor in Northampton and sabotaged the site. The person described how they posted lewd images on the home page of the rival and using ‘online graffiti’ wrote ‘my copy is, and always will be, better than yours.’

I swiftly voiced my outrage at such behaviour, reprimanding this particular individual. From my perspective freelance copywriters have it hard enough with a minority of customers expecting ‘top-notch’ copy and expecting to pay pennies. The very notion that professional copywriters are turning on each other with such despicable acts is beyond my comprehension.

Thankfully, up until this point at least, I’ve not been subjected to such underhand tactics, but there is now a heightened suspicion that this could certainly happen to me. Therefore, I urge you fellow copywriters, those of you that value business relationships, morality and ethics, stand against this behaviour so that together we can stamp it out.

If you’re a copywriter that has fallen victim to underhand tactics Write House would like to hear from you. Leave your comments and let’s display a show of unity against ‘copywriters’ that undermine our profession.

To learn more about Write House and its services visit the official website – www.writehouse.co.uk 

Write House copywriting service, Wolverhampton, was founded by copywriter, Daniel Waldron, and was established in February 2013.