Tuesday, 26 March 2013

Dumbing it down - Is Text Talk Devaluing the English Language? Write House Founder, Daniel Waldron, Investigates



In my general perusing of my Sunday newspaper recently, I came across a very alarming article, which showed a PDF image of a recent GCSE English examination completed by a 16 year old student at a top UK secondary school.

At first I thought nothing of it, expecting the article to be heaping praise on another successful student from one of the UK’s leading academic institutions. Imagine my horror then, when upon closer observation of the said PDF image, I noticed an exam paper littered with ‘text talk’.

The said image had focused in on an essay question requesting the exam participant to provide a detailed analysis of two characters featured in Jane Austen’s ‘Pride and Prejudice’. I was shocked to see phrases like: ‘She really h8D him’ and ‘They cud not av been more in luv <3’.

For those of you unfamiliar with text speak (or txt spk) I will translate the aforementioned. ‘h8D’ should be taken to mean ‘hated’ and the ‘They cud not av been more in luv <3’ should be taken to mean ‘They could not have been more in love’.

I couldn’t believe what was I was seeing. Has the youth of British society succumb so much to social media, smartphones and other such demons that defile the English language that they have lost all appreciation of the English tongue?

Don’t get me wrong, I am an avid user of social media and smartphones etc…But never would I resort to sub-standard English, which, in my opinion and it’s my opinion only, reduces the value of the English language and portrays our youth as a generation completely devoid of any language intellect.

Am I looking at this from the wrong perspective? Is it that the English language I know is becoming obsolete and as a copywriter I am rather sensitive about the subject? Or, should I see the positives and embrace the idea that the next generation has developed a whole new English language that will shape the future of society, not just in Britain, but all over the world.
I almost convinced myself then. Absolutely not, I refuse to accept that ‘text talk’ is the replacement of years of our beautiful language, represented in many different accents across the UK and in many different cultures across the world.

Embracing the idea that my children would not understand me when I tell them ‘I love you’ unless I wrote it ‘ i luv u’ or I <3 u’, I just can’t entertain the notion. Again, for those of you unfamiliar with ‘text talk’ this image <3 is meant to depict a heart shape.

Maybe I’m being too harsh; critics of my opinion would suggest that ‘text talk’ is not dumbed down English. In fact, it’s quite the opposite. Those who support ‘text talk’ believe it’s a very inventive form of shorthand, which requires a high level of grammatical intelligence in order to alter letters with numbers to create a ‘word’.

Whilst the article I read is only one instance of such an incident, a number of education experts have said it has become a widespread problem. Whilst the ‘language’ is perfectly eligible to the youth of today, traditionalists struggle to interpret text language.

Having been in copywriting for a number of years, maybe it’s my age and the generation in which I was taught was very particular about the use of English language. Supporters of ‘text talk’ stress that the majority of children passing through the current education system are intelligent enough to decipher between where to use text talk and where not to.

In fact a recent study conducted by Coventry University revealed that the more text speak teenagers used in text messages, the higher they scored in tests of reading and vocabulary.
So maybe I've been proved wrong, perhaps text talk is not dumbing down the next generation, it’s actually enhancing their ability.

Maybe it’s just a sign that I don’t like change… I am certainly a traditionalist ‘I 8 txt spk’ – I was being ironic. I’m going to stick to my copywriting roots, good old fashioned English language, served neat. ‘Viva la resistance’.      

Friday, 8 March 2013

Has the Art of Copywriting been Devalued? Write House Founder Daniel Waldron Investigates



If you are a professional copywriter, and I use the term professional in the sense that it’s meant to be used in, which is highly-skilled and passionate about your work, with your primary focus being to deliver exceptionally high standards of customer service, then you will no doubt be as depressed as me about how undervalued the skill of copywriting has become.

Words, not even my beloved words, can express the utter derision I feel every time I go onto a freelance jobs board and scroll through the writing projects on offer, displaying what can only be described as shed loads of work with employers offering a pittance in return.

Posts such as this… (**** inserted for the purposes of anonymity. Highlighted words are the mistake of the client) – Client expected to pay £8.00 per 550 word article.

“Top **** **** is an online bingo comparison website for UK bingo players looking for the next best bingo site to play on.

Now in its third year, I am looking to maximise its potential and grow the site three fold over the next 3 months. Crucial to achieving this will be increasing our reach online.
I am therefore looking for a reliable freelance copyrighter to compose around 5 articles a week and distribute these articles via guest blogging.

If you have an interest and/or experience in writing articles for the online bingo / gambling sector then this job may be for you!

You must have perfect written English and an ability to make articles useful and engaging to the reader. Being UK based would also be an advantage.

Contacts within online bingo / gambling sector would be an advantage, but not essential. As long as you're happy to establish them!

I am looking to pay £8 per 550 word article successfully submitted as a guest blog post.”


…are a prime example of what employers expect from copywriters in return for peanuts and a few magic beans, both of which are great food sources, but wouldn’t nourish the common rat, let alone a family for which my income has to support.

‘They are ruining the industry, I hear you cry.’ Well actually they’re not, they’re enhancing it. Go with me on this. Much of the work I see advertised on these sites, around 75% of the time, goes to the lowest bidder, usually a ‘copy righter’ pun intended, from a country with no grasp of the English language, weather (again pun intended) it be spelling, grammar or sentence structure.

The reason I say that such posts are enhancing the industry is for this reason only. Does the term ‘buy it cheap, buy it twice’ resonate with you?

In conducting an experiment of my own across a number of freelance writing job boards I discovered that, no sooner had the lowest bidder completed the project requested of them, 68% of those who had commissioned the work had re-posted the job at a higher rate, within 7 days, in order for a pro-writer to undo the mess the previous contractor had made.

Whilst I still cringe at the site of people offering $2 for a project that can be classed as ‘technical copywriting’, with the employer expecting a professional copywriter, to produce a 500+, well written and researched article, I say carry on.



For those business owners and individuals who make the mistake of hiring a writer, for a pittance, and continue to post jobs offering pathetic rates, they will soon discover the error of their ways once their business brand, reputation and image suffers as a consequence of poor copy that I know my 3 year old son could have written ‘much more better’.