Copywriting without Offending the Faiths this Christmas

Write House founder and copywriter, Daniel Waldron, explores why copywriting feels the need to adapt its stance when 'religious' holidays come around.

With Christmas 2013 fast approaching, I have become more aware that my home city of Wolverhampton has become very adverse to using the word 'Christmas' across a number of its beautiful lighting displays. Terms such as 'Merry Christmas' and 'Happy Christmas' appear to have become obsolete, leaving me rather dismayed.

Instead, I find myself greeted by phrases such as 'Seasons Greetings' or 'Happy Holidays', but the question is why has Wolverhampton City Council taken the decision to withdraw the word Christmas from its displays? 

I thought there must be some reasonable explanation so I pondered some scenarios. I imagined being sat around the table with Wolverhampton City Council leaders, contemplating valid reasons for removing the word Christmas from lighting displays.

Perhaps Christmas is too long a word to make it fit on the display, or a display costs more to run because there are more letters to light if it includes the word Christmas.

However, it would appear that such scenarios were not the reason behind the omission of Christmas from these elegant displays. Further investigation revealed that Wolverhampton City Council had withdrawn Christmas for fear of offending other faiths.

As a Christian, as a worship leader at LifeSpring Church, Wolverhampton, I found this hard to bear.

The situation became even more perplexing when receiving literature from the nursery of my two sons. The copywriting had also omitted use of the word Christmas, substituting it for 'Seasons Greetings', 'Enjoy the Festive Season' and 'Happy Holidays'.

Forgive me, but I'm not offended when Sikhs let off fireworks to celebrate Diwali, nor am I offended when Muslims fast to celebrate Ramadan. So why is it that individuals, of potentially no faith, assume that those who do not celebrate Christmas are offended by Christians celebrating Christmas?

The fact that I have witnessed copywriting on Christmas literature 'altered' is disturbing and a really sad state of affairs. The truth is that if you ask followers of other faiths outside of Christianity whether they're offended by Christmas, a high proportion would say 'no'.

It is remarkable that in a society that pushes for equality, allows Muslims to build mosques, allows Sikhs and Hindus to build temples, thinks that faiths cannot be respectful of the beliefs of other faiths.

Wolverhampton is a diverse, multi-cultural and multi-faith community. Why should copywriting at Christmas be adapted to omit the word Christmas? If this is the stance that local councils are to adopt, should those who follow the Christian faith protest against the building of mosques and temples because it 'offends' them? Absolutely not.

Doesn't society try to teach us to be tolerant and respectful of others? Don't societal leaders encourage mankind to live harmoniously?

Omitting the word Christmas from seasonal literature and displays takes away the very meaning of what Christmas stands for. Christmas is a time to love, forgive and reflect on the things we are to be thankful for. 

In my experience Christmas does not create offence it creates compassion, love and kindness, acts to be embraced, not to be cast aside.

The truth is the faiths are not offended, it's those that lack understanding that fear causing offence. It's this lack of understanding that leads to irrational acts.

Hire the Write House copywriting service today. We specialise in creating captivating and compelling copy for websites, press releases, articles, social media and blogs.

We also cover a range of specialist topics including:
• Immigration law
• International real estate 
• IT
• Human Resources

Visit the official Write House website – www.writehouse.co.uk – you can also find us on Facebook, follow us on Twitter @WriteHouseUK and connect with us on Google+     

Write House, Wolverhampton, Misused Words Series - Part 1 – Ensure vs. Insure

In a bid to eradicate the use of words in the wrong place Write House, Wolverhampton, is embarking on a journey to educate, not in a pompous way, but in a way that restores a sense of sanity to the English language by providing a series on the most commonly misused words that plague sentences across the UK and other English speaking nations.

Why? You ask. Well, having recently received an email, the fact that it was spam is beside the point, asking me whether I wanted to ‘insure my home alarm system was 100% functional’ we at Write House lost the plot.

The irony of this is that if the sentence had read ‘do you want to insure your home alarm system?’ We’d have no need to produce this blog series, but the fact that it has happened has convicted us to take action, for the sake of the world.

As another point of note the fact that we don’t have an alarm system should also be made clear (for any aspiring burglars out there that does not mean we don’t have some form of security, before you get any ideas!)

So here it is, Ensure vs. Insure – Where to use your copywriting correctly:

Ensure – dictionary definition – ‘make certain that (something) shall occur or be the case.’
Incorrect usage – In order to insure the safety of passengers in your vehicle encourage them to wear a seatbelt.

Correct usage - In order to ensure the safety of passengers in your vehicle encourage them to wear a seatbelt.

Insure – dictionary definition – ‘arrange for compensation in the event of damage to or loss of (property), or injury to or the death of (someone), in exchange for regular advance payments.’

Incorrect usage – If you live in an area prone to flooding, you may want to ensure your home in the event of flood damage.

Correct usage - If you live in an area prone to flooding, you may want to insure your home in the event of flood damage.

Hire the Write House copywriting service today. We specialise in creating captivating and compelling copy for websites, press releases, articles, social media and blogs.

We also cover a range of specialist topics including:
• Immigration law
• International real estate 
• IT
• Human Resources
Visit the official Write House website – www.writehouse.co.uk – you can also find us on Facebook and follow us on Twitter @WriteHouseUK

There’s Copywriting in my Underwear - ‘Copywriting Encounters Inevitable’

Wherever you fix your gaze it’s inevitable that you will come across copywriting in one of its many varying forms. Advertising billboards, discarded packaging as you enjoy a leisurely stroll through your hometown or city; heck, even the tag in your underwear, all feature some form of copywriting.

Copywriting has infiltrated all areas of life and as a copywriter I guess I notice it more than most. Words positioned perfectly to pique the interest of unsuspecting consumers, placing subliminal messages in one’s head that seem to stick for a life time.

Copywriting is something we encounter with greater frequency than most other things in life. 

That toothpaste you use in the morning, that deodorant you spray over yourself and the shower gel you use (presuming that you shower of course) all feature a form of copywriting. Whether it is a catchy little slogan, or an ingredient list, these words represent the phenomenon that is copywriting.

What’s my point you ask? My point is the impact that it has on us, the consumer, without us even realising it.

Just recently, whilst curled up on the sofa with ‘Mrs Write House’ I was subjected to the new O2 advert, you know the one, the advert featuring a cat with the slogan ‘Be More Dog’. I cannot tell you how compelling I found this advert, the idea of a cat switching its mind set to that of a dog in an effort to grab all of life’s opportunities stirred me.

Silly, no? Maybe not, copywriting has done its job, the days that have followed my encounter with that advert have been some of the best of my life and it was an attitude changer.

Copywriting cannot be ignored as it serves a purpose. 

In my latest adventure towards the vicinity of the washing machine to load my unmentionables, I took the, later to be regretted decision, to ignore the guidance of the tag. I’ve always viewed clothing tags an inconvenience, especially in underwear.

Come on we’ve all been there, the tag pops out your underwear and some ‘Smart Alec’ always has to point it out to you. To me the tag in underwear epitomises the word pointless! Or so I thought. I set my underwear on wash at 90 degrees, blissfully unaware of what was to come.

Those of you familiar with washing will know that washing underwear at 90 degrees results in one outcome, shrinkage. Imagine my dismay when, upon retrieving my perfectly clean underwear, I discovered that they were more befitting of my 3-year-old son’s underwear.

What was more frustrating is that having ignored the copywriting on the label, which advises the right temperature to wash the items, the writing on the label had now faded rendering it unreadable.

There are two morals to this story, the first being copywriting is in your underwear for a reason people. This leads us to the second moral, ALWAYS READ THE LABEL.

Are you in need of a copywriter? Visit the official Write House website – www.writehouse.co.uk – for more information about our copywriting service.             

How to Write a ‘Useful’ Article

Firstly, let’s dispel an article myth. It can be called an ‘article’ if it’s under 200 words. Many copywriters would disagree with this statement. If you can say all you need to say in 200 words and convince the reader that the article is useful then hats off to you! However, most copywriting experts would recommend that an article should be 300+ words. 

What makes an article useful?

Simple, an article is deemed useful if the audience can glean information from it and make use of that information in a practical way. The most common articles circulating the web are often ‘How to’ articles, ‘Tip Sheet’ articles and ‘Factual’ articles. Why? They’re informative, they’re engaging and, perhaps not surprisingly, they’re more useful than opinion pieces.

3 top tips for writing a useful article

1. Write for the audience not the search engines – Skilled copywriters are able to strike a balance between engaging the audience and satisfying the criteria for search engine prominence. However, priority importance should be given to the reader.

Flooding your article with keywords in order to enhance your search engine ranking puts readers off. They do notice I assure you, and they quickly realise that your agenda is search engine ranking, rather than article quality. Readers do not engage with your article as they deem it useless to them. That may seem harsh, but that’s the stark reality.

During my early years as a copywriter I had to learn the hard way. Yes my articles ranked highly on Google however, dig deeper into the data, only 10 or so people were reading them, it left me disappointed.

Tip 1 summary – ‘ETA’ people… Engage The Audience – Remember the reason you took up writing in the first place, so people would read your stuff.

2. Pursue the unique – Don’t rehash and repackage content on a subject that has been covered to the point where people are bored of it. The most useful articles are those that are ‘unique’ and not reinvented from other material.

A recent client of mine asked me to produce an article on ‘donkeys’. I must confess this was going to be a test of my skill; after all I had very little knowledge of donkeys. However, rather than doing a generic article I was bold and wrote from a different perspective. I went to a farm and sat with a donkey ‘expert’ in the presence of a donkey and I asked the expert to tell me 10 obscure facts that people wouldn't know about donkeys.

Needless to say the client ‘loved’ the article; they found it engaging and useful, but more importantly, they said that they could not wait for their audience to read it – You want to know an interesting fact about donkeys now don’t you?

Well, did you know? Donkeys seek shelter when it rains because they do not have natural ‘waterproof’ coats like horses and so need access to shelter.

Tip 2 summary – Unique is useful. It requires much more work and research, but the labour for your efforts will be rewarded.

3. Research what’s trending - You can write a useful article and relate it to a trending news story. For instance, the big news in the UK at present is the birth of the ‘royal baby’, George Alexander Louis. If you’re a parent you could do a feature article on parenting based on your own experiences. The article offers a genuine perspective on parenting, rather than what parents have to read in books, which seem to give the perception that parenting has a formula.

Following the birth of my first son I wrote an article after about 6 months of being a parent describing my experiences. Before I sent it for widespread publication I sent it to an online forum for parents and asked this question, would you read this? The response from the group alone was overwhelming.

Why did it work? Parenting is always trending. Why? People becomes parents everyday it’s a 24/7 operation, therefore it’s a topic that will always be covered. Going back to point two, what makes a parenting article unique, that you've written as a parent, is that your experiences will relate to the experience of other parents.

Your tips may help other parents out who think ‘I haven’t tried that’. Therefore, your article has done its job, not only is it engaging it has become useful. Furthermore, parenting is a topic that can be followed up on with another unique article. For me, the birth of my second son inspired me to write an article on my experience of having two children.

Tip 3 summary – Relating an article to a topic that’s trending gives an article wider exposure.

Many other tips exist for writing a useful article and useful articles are what audiences crave. What’s my proof you ask? Well, the emergence of sites such as eHow.com and About.com are just two examples of content sites dedicated to providing their audiences with informative, useful content.

What’s interesting about them is that they rely on freelance copywriters to contribute content and this content is supplied to hungry consumers all over the world. Thus, proving that useful articles are of more importance to your audience than sales orientated SEO articles.

The question now is, did you find this article useful?

Write House Copywriting Service | My Copy’s Better than your Copy - Copywriters in Competition

Professional copywriter Daniel Waldron, founder of Write House Wolverhampton, blogs about the competition among copywriters.

In my regular perusing of copywriting service websites, in order to assess the competition of course, I was struck by some of the ‘shameless’ self-promotion tactics employed in order to win much coveted gigs.

Whilst I am under no illusion that competition for writing gigs is fierce, I think what disturbed me most was a heightened ‘win at all costs’ mentality that appears to have infiltrated the world of the freelance copywriter and copywriting service companies.

I enjoy some fabulous relationships with fellow professional copywriters, to the extent where I will often share work or recommend a writing gig that is not within my remit, but would suit a fellow copywriter.

Now I’m not sure if it is just me, but as a copywriter I have noticed a seismic shift in the number of ‘copywriters’ using underhand tactics in order to secure work. To a certain extent I can understand why this happens on projects of high monetary value, after all they are few and far between. However, projects of relatively low value appear to result in copywriters resorting to inexcusable tactics in order to oust the competition.

In one particular instance I came across a project whereby two ‘professional copywriters’ had engaged in online warfare, resorting to personal slander and abuse and completely neglecting all manner of professionalism and for what? A project worth £100 which, needless to say, the customer awarded to neither of the two so-called ‘professional copywriters’.

Whilst I was on a copywriting forum page, I read intently as a contributor described how they had once hacked the website of a copywriting competitor in Northampton and sabotaged the site. The person described how they posted lewd images on the home page of the rival and using ‘online graffiti’ wrote ‘my copy is, and always will be, better than yours.’

I swiftly voiced my outrage at such behaviour, reprimanding this particular individual. From my perspective freelance copywriters have it hard enough with a minority of customers expecting ‘top-notch’ copy and expecting to pay pennies. The very notion that professional copywriters are turning on each other with such despicable acts is beyond my comprehension.

Thankfully, up until this point at least, I’ve not been subjected to such underhand tactics, but there is now a heightened suspicion that this could certainly happen to me. Therefore, I urge you fellow copywriters, those of you that value business relationships, morality and ethics, stand against this behaviour so that together we can stamp it out.

If you’re a copywriter that has fallen victim to underhand tactics Write House would like to hear from you. Leave your comments and let’s display a show of unity against ‘copywriters’ that undermine our profession.

To learn more about Write House and its services visit the official website – www.writehouse.co.uk 

Write House copywriting service, Wolverhampton, was founded by copywriter, Daniel Waldron, and was established in February 2013.

They said what?! - Who will you vote for in the next General 'Erection?'

In all my years as a freelance copywriter and proofreader I never thought I would be faced with the question of who gets my vote in the General 'Erection' stakes.


This question only serves to highlight the total disregard of content authors when it comes to proofreading their copywriting efforts.


I'm often asked 'What is the benefit of outsourcing my copywriting and proofreading requirements?' Well, I believe I've answered that question without having to answer it.

I was utterly astounded that a local government website could miss such a glaring error. It's unforgivable, unprofessional and any serious answers to this question will certainly not be forthcoming.


I appreciate that the government is making every effort to connect people with party politics, but all humour aside, this is as glaring an error as letting Boris Johnson loose on London as Mayor.


Write House cannot stress enough the importance of 'reading what you write' and more importantly getting a second person to read it.


Simply relying on spell checker will not eradicate errors such as this as 'Erection' is spelt correctly and it has no concept of what it is you're trying to say. In this case I think 'Election' may have been more suitable.


The benefit of hiring a professional proofreader for as little as £10 per hour could save you a whole heap of embarrassment from situations such as this. 


Here's why:

• Professional proofreaders are primed to identify such errors. Your document or content will be presented to its intended audience free from grammar, spelling and punctuation mistakes.

• You can't put a price on reputation. Did you know? 82% of consumers would refrain from buying a product or service if marketing material was littered with spelling errors.

The example alluded to in this piece serves as a warning that bad copywriting and failure to proofread will certainly make you stand out, but not in the way you would hope.

Copywriter’s Block – Fact or Fiction? Write House Founder, DanielWaldron, Investigates

Having recently read an article titled ‘13 Famous Writers on Overcoming Writer’s Block’ it got me thinking as to whether the ‘condition’ actually exists. As a copywriter, I do suffer the odd period where my brain just freezes and fails to construct any kind of copy that could be considered coherent.

However, I usually attribute such moments to tiredness, stress and the realisation that deadlines are closing in around me and I need to get a move on. For me personally, I think writer’s block is a myth that has been carried through the‘copywriting generations’ as an excuse, particularly for those writers at the peak of their careers as new up and coming writers begin to step into the spotlight.

I am in no doubt that this will someday happen to me, but rather than despair about it, I plan to pass on my years of knowledge to these up and coming copywriters as a means of securing my future, overseeing their development and building a team that will take Write House to new heights, whilst I go off and play golf or something.

Writers cry‘Writer’s block’ when the ideas start to dry up. In my opinion, the reason that Writer’s block ‘does not exist’ is because those that claim to have it actually display a number of symptoms associated with actual medical conditions, which can be diagnosed by a doctor. For example, those claiming to ‘suffer from writer’s block’ are often suffering from stress, anxiety and other such conditions.

Writer’sblock is not a condition in itself. It won’t be diagnosed by a doctor if youturn up at the surgery and say ‘I can’t seem to write.’ Now, a broken arm,there’s a writing impediment that can actually hinder one’s writingability.       

The capability to write is simply an issue of mind over matter. Just because you may have a couple of days when an idea doesn’t materialise or the words just won’t come out doesn’t mean that your copywriting talents have disappeared.That’s like saying that a footballer who spends a period of time out injured suddenly loses the ability to play football.

From my point of view, maintaining the ability to write is all about mental strength. I tend to avoid articles that endorse the existence of ‘writer’s block’ as it plants the thought in your head, which sets off a series of scenarios that get you thinking ‘what if this happens to me?’ Before you know it you become the next victim of the writer’s block hype.

My advice, block out the ‘writer’s block’ theory as the more you think about it the higher the possibility that you’ll get sucked into it and remember, the very fact that you’rethinking or writing about ‘writer’s block’, shows that your writing prowess is far from suppressed. Be positive.

Dumbing it down - Is Text Talk Devaluing the English Language? Write House Founder, Daniel Waldron, Investigates

In my general perusing of my Sunday newspaper recently, I came across a very alarming article, which showed a PDF image of a recent GCSE English examination completed by a 16 year old student at a top UK secondary school.

At first I thought nothing of it, expecting the article to be heaping praise on another successful student from one of the UK’s leading academic institutions. Imagine my horror then, when upon closer observation of the said PDF image, I noticed an exam paper littered with ‘text talk’.

The said image had focused in on an essay question requesting the exam participant to provide a detailed analysis of two characters featured in Jane Austen’s ‘Pride and Prejudice’. I was shocked to see phrases like: ‘She really h8D him’ and ‘They cud not av been more in luv <3’.

For those of you unfamiliar with text speak (or txt spk) I will translate the aforementioned. ‘h8D’ should be taken to mean ‘hated’ and the ‘They cud not av been more in luv <3’ should be taken to mean ‘They could not have been more in love’.

I couldn’t believe what was I was seeing. Has the youth of British society succumb so much to social media, smartphones and other such demons that defile the English language that they have lost all appreciation of the English tongue?

Don’t get me wrong, I am an avid user of social media and smartphones etc…But never would I resort to sub-standard English, which, in my opinion and it’s my opinion only, reduces the value of the English language and portrays our youth as a generation completely devoid of any language intellect.

Am I looking at this from the wrong perspective? Is it that the English language I know is becoming obsolete and as a copywriter I am rather sensitive about the subject? Or, should I see the positives and embrace the idea that the next generation has developed a whole new English language that will shape the future of society, not just in Britain, but all over the world.

I almost convinced myself then. Absolutely not, I refuse to accept that ‘text talk’ is the replacement of years of our beautiful language, represented in many different accents across the UK and in many different cultures across the world.

Embracing the idea that my children would not understand me when I tell them ‘I love you’ unless I wrote it ‘ i luv u’ or I <3 u’, I just can’t entertain the notion. Again, for those of you unfamiliar with ‘text talk’ this image <3 is meant to depict a heart shape.

Maybe I’m being too harsh; critics of my opinion would suggest that ‘text talk’ is not dumbed down English. In fact, it’s quite the opposite. Those who support ‘text talk’ believe it’s a very inventive form of shorthand, which requires a high level of grammatical intelligence in order to alter letters with numbers to create a ‘word’.

Whilst the article I read is only one instance of such an incident, a number of education experts have said it has become a widespread problem. Whilst the ‘language’ is perfectly eligible to the youth of today, traditionalists struggle to interpret text language.

Having been in copywriting for a number of years, maybe it’s my age and the generation in which I was taught was very particular about the use of English language. Supporters of ‘text talk’ stress that the majority of children passing through the current education system are intelligent enough to decipher between where to use text talk and where not to.

In fact a recent study conducted by Coventry University revealed that the more text speak teenagers used in text messages, the higher they scored in tests of reading and vocabulary.

So maybe I've been proved wrong, perhaps text talk is not dumbing down the next generation, it’s actually enhancing their ability.

Maybe it’s just a sign that I don’t like change… I am certainly a traditionalist ‘I 8 txt spk’ – I was being ironic. I’m going to stick to my copywriting roots, good old fashioned English language, served neat. ‘Viva la resistance’.      

Has the Art of Copywriting been Devalued? Write House Founder Daniel Waldron Investigates

If you are a professional copywriter, and I use the term professional in the sense that it’s meant to be used in, which is highly-skilled and passionate about your work, with your primary focus being to deliver exceptionally high standards of customer service, then you will no doubt be as depressed as me about how undervalued the skill of copywriting has become.

Words, not even my beloved words, can express the utter derision I feel every time I go onto a freelance jobs board and scroll through the writing projects on offer, displaying what can only be described as shed loads of work with employers offering a pittance in return.

Posts such as this… (**** inserted for the purposes of anonymity. Highlighted words are the mistake of the client) – Client expected to pay £8.00 per 550 word article.

“Top **** **** is an online bingo comparison website for UK bingo players looking for the next best bingo site to play on.

Now in its third year, I am looking to maximise its potential and grow the site three fold over the next 3 months. Crucial to achieving this will be increasing our reach online.

I am therefore looking for a reliable freelance copyrighter to compose around 5 articles a week and distribute these articles via guest blogging.

If you have an interest and/or experience in writing articles for the online bingo / gambling sector then this job may be for you!

You must have perfect written English and an ability to make articles useful and engaging to the reader. Being UK based would also be an advantage.

Contacts within online bingo / gambling sector would be an advantage, but not essential. As long as you're happy to establish them!

I am looking to pay £8 per 550 word article successfully submitted as a guest blog post.”

Source: peopleperhour.com

…are a prime example of what employers expect from copywriters in return for peanuts and a few magic beans, both of which are great food sources, but wouldn’t nourish the common rat, let alone a family for which my income has to support.

‘They are ruining the industry, I hear you cry.’ Well actually they’re not, they’re enhancing it. Go with me on this. Much of the work I see advertised on these sites, around 75% of the time, goes to the lowest bidder, usually a ‘copy righter’ pun intended, from a country with no grasp of the English language, weather (again pun intended) it be spelling, grammar or sentence structure.

The reason I say that such posts are enhancing the industry is for this reason only. Does the term ‘buy it cheap, buy it twice’ resonate with you?

In conducting an experiment of my own across a number of freelance writing job boards I discovered that, no sooner had the lowest bidder completed the project requested of them, 68% of those who had commissioned the work had re-posted the job at a higher rate, within 7 days, in order for a pro-writer to undo the mess the previous contractor had made.

Whilst I still cringe at the site of people offering $2 for a project that can be classed as ‘technical copywriting’, with the employer expecting a professional copywriter, to produce a 500+, well written and researched article, I say carry on.

For those business owners and individuals who make the mistake of hiring a writer, for a pittance, and continue to post jobs offering pathetic rates, they will soon discover the error of their ways once their business brand, reputation and image suffers as a consequence of poor copy that I know my 3 year old son could have written ‘much more better’.

Family and the Freelancer

As a freelance copywriter, with a young family, finding those moments free from distraction can be a challenging experience. I have two boys, one who will be three in March and a two week old newborn, which has completely changed the dynamic of family life and the way in which I approach my freelance career.

Juggling family and freelance work requires effort and patience and the two have to be clearly differentiated from each other in order to find the right balance. I don’t think I will ruffle many feathers by stating that family always comes first, regardless of workload.

However, it’s important, as a freelancer with a significant amount of work, to communicate with the family and simply have an open dialogue as to what constitutes ‘family time’ and what constitutes ‘freelance time’.

If you’re fortunate to live in a household with a spare room, many seasoned freelance workers would recommend setting up office in that room, with a door lock, in order to concentrate solely on work, free from disruption. Also, having surroundings that create a work environment free you from the urge to lounge on the sofa or on the bed, two places which do not inspire a ‘working mentality’.

The temptation to get involved in ‘family activities’, without a haven to retreat to for work purposes, is overwhelming and I speak from experience, bearing in mind that I myself live in a two-up, two-down, terraced house, which offers little space to separate ‘work’ from family.

With the recent addition of a newborn to the family, the time-frame in which I have to work has altered somewhat. My own personal preference is to work during the day; however, I’ve had to adapt my ‘working day’ to evening shifts when both children are resting.

Whilst working in the evening presents a whole new set of challenges, as a freelancer, I have to be adaptable and come to a compromise in order to best serve my customers and my family.

The best piece of advice I can give to aspiring writers, with a young family, is to make use of every pocket of time. Don’t envy the small jobs that come through from clients as you learn to adjust to carrying out your work commitments within a family environment. In terms of adapting, the phrase ‘little and often’ is very applicable when faced with the scenario of an expanding family and freelance work.

This is where having a good base of clients that you know well is extremely beneficial, as they will be much more understanding of your circumstances due to the rapport and relationship that you have built with them.

Above all, the key factor to juggling ‘family’ and ‘freelance work’ is to keep on communicating. 

Having the support of your family that understands when ‘work time’ is, and having clients that trust you and your reputation will stand you in good stead to manage the work-life balance.

 
Provided that you constantly keep all parties informed, with realistic goals and targets, don’t promise what you are unable to deliver, then you can maintain a prosperous freelance career and maintain family harmony, well to a degree at least!!! 

Write House provides a comprehensive range of services that will help your business to increase its prominence including copywriting, proofreading and editing services, social media assistance and media consultancy services.